Explainer videos have become an increasingly popular way to engage with potential customers and clients. But what makes an explainer video truly stand out from the crowd? The answer is simple – humor. Incorporating humor into your explainer video not only makes it more entertaining but it also helps to build a connection with your audience. Laughing out loud releases endorphins, which create a positive association with your brand. A humorous video is more likely to be shared on social media, increasing your visibility and reach. In this article, we’ll explore the benefits of adding humor to your explainer videos and show you how to make your audience laugh out loud. So buckle up and get ready to put your funny bone to work!

The power of humor in marketing

Humor is a powerful tool that can be used to create a connection with your audience. It can break down barriers and make people feel more comfortable with your brand. When you use humor in your marketing, you are showing your audience that you don’t take yourself too seriously and that you are human. This can build trust and credibility with your audience.

According to a study by Nielsen, humorous ads are 47% more likely to be remembered than non-humorous ads. Adding humor to your marketing can help to increase brand recognition and awareness. Additionally, humor can make your brand more relatable and memorable. When people associate your brand with laughter and positive emotions, they are more likely to remember you when they need your product or service.

Humor can also be used to differentiate your brand from your competitors. If you can make your audience laugh, you are likelier to stand out in their minds. This can help to increase your market share and drive business growth.

What are explainer videos?

Explainer videos are short animated or live-action videos that explain a product, service, or concept. They are designed to be engaging and informative, and they can help your audience understand complex topics in a simple and easy-to-understand way. Explainer videos can be used on your website, social media channels, or email marketing campaigns.

Explainer videos typically range from 30 seconds to 2 minutes in length. They should be concise and to-the-point, while still being entertaining and informative. Explainer videos can help to increase engagement on your website and social media channels, and they can also help to increase conversions and sales.

Benefits of using humor in explainer videos

There are many benefits to using humor in your explainer videos. First and foremost, humor can make your videos more entertaining and engaging. When your audience is entertained, they are more likely to watch your entire video and retain the information you are trying to convey. Additionally, humor can help to make your videos more memorable. When people associate your brand with laughter and positive emotions, they are more likely to remember you when they need your product or service.

Humor can also be used to build a connection with your audience. When you make your audience laugh, you show them that you understand their pain points and are human. This can build trust and credibility with your audience, leading to increased conversions and sales.

Finally, humor can help to increase the shareability of your videos. When people find a funny video, they are likelier to share it on their social media channels. This can help to increase your visibility and reach, and it can also help to drive traffic to your website.

Explainer video statistics

If you’re still not convinced that humor is the way to go when it comes to explainer videos, consider these statistics:

• According to a study by Wyzowl, 85% of businesses use video as a marketing tool, and 92% of marketers who use video say it’s an important part of their marketing strategy.
• According to a study by Forbes, 59% of executives would rather watch a video than read text.
• According to a study by Hubspot, video is the most commonly used format in content marketing, overtaking blogs and infographics.

How to incorporate humor into your explainer videos

Now that you understand the benefits of using humor in your explainer videos, it’s time to learn how to incorporate humor into your videos.

The first step is identifying your audience and understanding what makes them laugh. If you can make your audience laugh, you are more likely to build a connection with them. You should also consider the tone of your brand and ensure that your humor aligns with your brand voice.

Next, you should brainstorm ideas for your video. Think about your audience’s pain points and how you can use humor to address those pain points. You should also consider using metaphors, analogies, and other literary devices to make your video more engaging and memorable.

Finally, you should test your video with a focus group before releasing it to the public. This will give you valuable feedback and allow you to make any necessary changes before releasing your video to the world.

Creating your own humorous explainer video

Creating a humorous explainer video can be daunting, but it doesn’t have to be. Here are some tips to help you create a video that will make your audience laugh out loud:

• Keep it short and sweet. Your video should be no longer than 2 minutes.
• Use visuals to enhance your humor. Animated characters and visual metaphors can make your video more engaging and memorable.
• Use a conversational tone. Your video should feel like a conversation with your audience, not a lecture.
• Use unexpected twists and turns. Surprise your audience with random jokes or plot twists.
• Don’t be afraid to be silly. Sometimes the silliest jokes are the funniest.

Tips for making your explainer video funny and effective

Here are some additional tips for making your explainer video funny and effective:

• Use humor to address pain points. If you can make your audience laugh about their pain points, you are more likely to build a connection with them.
• Use humor to simplify complex topics. Explainer videos are designed to make complex topics simple and easy to understand. Humor can help to make those topics more approachable.
• Use humor to differentiate your brand. If you can make your audience laugh, you are likelier to stand out in their minds.
• Use humor to humanize your brand. When you make your audience laugh, you show them that you are human and understand their pain points.
• Use humor to create a memorable experience. When people associate your brand with laughter and positive emotions, they are more likely to remember you when they need your product or service.

Examples of successful humorous explainer videos

Here are some examples of successful humorous explainer videos:

• Dollar Shave Club: This video went viral and helped to launch the brand. The humor is irreverent and unexpected, making it memorable and shareable.
• Squatty Potty: This video uses humor to address a potentially embarrassing topic. The humor is silly and unexpected, making it memorable and shareable.
• Poo-Pourri: This video uses humor to address a taboo topic. The humor is irreverent and unexpected, making it memorable and shareable.

Explainer video production services

If you need more confidence in creating a humorous explainer video independently, many video production services can help. These services can help you to create a video that is both funny and effective, and they can also help you to distribute your video on your website and social media channels.

Conclusion

Humor is a powerful tool that can be used to create a connection with your audience. Incorporating humor into your explainer videos makes you more likely to engage your audience, build trust and credibility, and increase conversions and sales. Use these tips and examples to create your humorous explainer video, or hire a video production service to help you. Either way, make sure to put your funny bone to work and make your audience laugh out loud.